Overview

• Keyword Rankings: 35% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 52. The website is showing strong performance for high-value keywords. “Boat dealers NSW” and “Stacer boat sales” are both ranking 8th, while “Stacer dealers” continues to hold 2nd position.

• User Engagement: Goals increased by 37.25%, indicating a higher conversion rate among visitors. New sessions rose by 1.24%, showing consistent interest from new users, while the engagement rate jumped 55.4%, and the average session duration more than doubled at 26 seconds. These figures suggest that visitors are interacting more meaningfully with the site, exploring content, and completing desired actions.

• Traffic Sources: Direct traffic accounts for 71.9% of visits, confirming strong brand recognition and repeat audience engagement. Organic search contributed 23.4%, demonstrating SEO’s growing role in attracting new potential customers. We will continue strengthening content and optimising for relevant search terms to grow the organic share even further, while still keeping your loyal visitors engaged.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings.

• Competitive Performance: Among its competitors, Sunset Marine Shellharbour maintains a stable position, ranking 3rd.