Overview

• Keyword Rankings: 49% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 41. The website has made strong progress in search visibility, with several key improvements across important search terms. “Boat dealers nsw” has moved up to position 5, which is a significant jump in a highly competitive space. “Stacer bowrider” has now entered the rankings at position 6, while “boating equipment for sale” is now sitting at position 7, showing clear growth in broader product-related searches.

• User Engagement: Engagement Rate has increased to 40.17% (up by 34.5%), meaning more visitors are actively interacting with the site rather than leaving quickly. Average Session Duration is now 36 seconds (up by 44%), showing users are spending more time exploring content.

• Traffic Sources: Direct traffic accounts for 1837 visits (72.9%), indicating a strong level of brand recognition and repeat visitation. Organic search contributes 584 visits (23.2%), showing that search engines continue to play a meaningful role in bringing new users to the website.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted content article, enhancing brand authority and search engine rankings.

• Competitive Performance: Sunset Marine Shellharbour currently holds the 2nd position among tracked competitors, reflecting a strong competitive standing within the market.