Overview

• Keyword Rankings: 49% of our targeted keywords have successfully reached the top 30 positions, with an overall average ranking of 51. The website has achieved strong visibility improvements across key search terms, with several high-value keywords now reaching top positions. “Stacer boat trailer prices” is ranked 2nd, “buy fishing boat” is ranked 5th, and “new boats for sale” is ranked 6th.

• User Engagement: Sessions rose by 2.20%, meaning more visits occurred during the period. Users rose by 3.27%, indicating a broader audience reach. Pageviews rose by 3.98%, showing users are exploring more pages per visit. New sessions rose by 0.26%, meaning the majority of traffic continues to be first-time visitors, highlighting strong ongoing acquisition efforts. Engagement rate rose by 1.6%, which reflects the proportion of users actively interacting with content.

• Traffic Sources: Traffic is heavily driven by Direct traffic at 3,091 sessions (83.0%), meaning a large portion of users are arriving by typing the URL directly or through saved/bookmarked access, which reflects strong brand recognition. Organic Search contributes 638 sessions (17.1%). We will aim to further grow discoverability through search engines to reduce reliance on direct visits and improve long-term acquisition stability.

• Content Development: We produced and published tailored articles promoting Yamaha’s Mid Range Major Savings Up to $1350, further establishing brand relevance and authority.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings.

• Competitive Performance: Sunset Marine Shellharbour currently ranks 3rd among its competitors.