Overview

• Keyword Rankings: 35% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 46. The website continues to build visibility across valuable search terms, with several keywords showing strong ranking improvements. “Stacer Crossfire 449 price” has achieved position 5, while “Yamaha boat dealer” has entered the top 10 at position 9, helping capture users with strong purchase intent. Additionally, “Stacer 609 Ocean Ranger” improved significantly from position 21 to position 8, moving closer towards the top search results.

• Traffic Sources: Direct traffic remained the primary source of website visits, accounting for 77.1% of overall traffic, highlighting continued brand awareness and returning visitors accessing the website directly. Organic Search contributed 18.7% of total traffic, demonstrating that search engines continue to provide visibility and attract users actively searching for boating products and services. We will continue with our SEO efforts to strengthen organic visibility through ongoing optimisation strategies to increase the contribution of search-driven traffic.

• Content Development: We produced and published a tailored article promoting Yamaha's Save Up to $2600 on 115HP & 130HP Outboards and Repower Revolution, further establishing brand relevance and authority.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted content article, enhancing brand authority and search engine rankings.

• Competitive Performance: Sunset Marine Shellharbour currently ranks 2nd among tracked competitors based on average position trends.